Guides for people buying software
Straight answers on what things cost, how the technology works and how to choose a supplier — written by the engineers who build it.
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Abandoned cart emails that recover sales
A cart reminder only works if the checkout it sends people back to is worth returning to. Fix that first, then get timing, content and consent right.
Acceptance testing: how to sign off a project
Agree the criteria before the build, run a defined test period, keep defects apart from wishes, and know exactly what signing off triggers. Sign-off becomes a step, not a feeling.
Does the accessibility act apply to your site?
Sweden's accessibility act for products and services took effect in June 2025. Most small brochure sites are outside it; webshops and consumer services may not be.
Browse by category
AI & Automation
Practical guides to chatbots, AI receptionists and workflow automation for Swedish businesses: what to automate first, what it costs to run and where GDPR and the AI Act draw the lines.
Websites
How to plan, buy, build and launch a company website in Sweden: platforms, briefs, legal requirements, speed and the industry-specific details that turn visitors into enquiries.
E-commerce
Running a webshop from Sweden: Shopify and WooCommerce, Klarna, Swish and shipping, VAT and consumer law, and the checkout and product-page work that protects your margin.
SaaS & MVPs
For founders and product teams: scoping an MVP, choosing a stack, pricing a SaaS product, GDPR for B2B software and the decisions that come when the first version starts to strain.
Design & UX
UX audits, design sprints, design systems and accessible interfaces, explained for the people who buy design work and have to live with the result.
Mobile Apps
Deciding whether you need an app, choosing a framework, getting through store review, adding BankID and keeping an app healthy after launch.
Integrations & CRM
Connecting the systems a Swedish business runs on, from HubSpot and Pipedrive to Fortnox, Visma, BankID and Peppol, so data is entered once and trusted everywhere.
Maintenance & Security
Keeping websites and apps safe, fast and online: updates, backups, email security, incident response and what a maintenance plan should actually include.
Marketing & SEO
Search visibility and measurement for Swedish businesses: technical SEO, local search, Google Business Profile, GA4 and consent, and honest guidance on what SEO costs and delivers.
Business Operations
Admin, back office and bookkeeping support for small companies: what to delegate, how Swedish invoicing, VAT and ROT/RUT paperwork works, and what to keep in-house.
Pricing & Buying
How to buy software and web services in Sweden without surprises: pricing models, comparing quotes, contracts, VAT, ownership and what things really cost to run.
Growth Playbooks
Hands-on plans for getting more bookings and customers: local marketing, booking funnels, referrals, campaigns and industry playbooks for restaurants, salons, clinics, gyms and more.
Latest guides
What does making a site accessible cost?
Accessibility is not one price. An audit, design fixes, code fixes and content fixes each cost differently, and retrofitting almost always costs more than building it in.
Accessible mobile apps: VoiceOver and TalkBack
Most accessibility problems in apps are found in ten minutes with a screen reader and large text turned on. Here is how to test, what usually breaks and how to keep it fixed.
Admin help for housing association boards
BRF boards are volunteers doing a small company's admin in their spare time. Here is what can be handed over, what must stay with the board and how to keep control when members change.
Admin support for construction firms
Most small building firms do their admin at night. Here is where the time goes, which tasks carry legal risk, and what you can hand to back-office support first.
Admin support for solo consultants
Every hour a consultant spends on admin is an hour not billed. Here is where the time goes and how to hand it over without risking client confidentiality.
Admin tasks you should keep in-house
Delegating admin saves time, until you delegate the wrong things. Here are the tasks that should stay with you, and why handing them over costs more than it saves.
AI chatbot or a better FAQ page?
Many sites need a better FAQ before they need a chatbot. Here is the test that tells you which one your support volume justifies, and what each costs to keep alive.
API keys and access: integration security checklist
Every integration holds a key to a system. Here is how to inventory them, limit what each can do, store them safely and remove access when people leave.
APIs explained for business owners
An API is the door between two systems. Whether it exists, who holds the key and how wide it opens decides what any integration can do. Here is what to ask before you buy.
What it costs to build an app
The screens are the cheap part of an app. The backend, logins, integrations, store release and upkeep decide the price. Here is how each one moves it.
From app idea to clickable prototype
The cheapest app mistakes are the ones caught in a prototype. Here is the path from idea to a clickable Figma prototype, and the five-user test that tells you whether to build.
What does app maintenance cost per year?
An app is never finished. Operating systems, store rules and libraries move every year whether you touch the code or not. Here is the work, why it is unavoidable, and how to budget for it.
Privacy, consent and GDPR in mobile apps
An app's privacy story is told in four places: the code, the consent screen, the policy and the store labels. When they disagree, you get rejected, reported or both. Here is how to align them.
What does an app prototype cost?
A prototype is the cheapest place to change your mind about an app. Here is what drives its price, what you should get for it, and the cases where going straight to build is the better call.
App, PWA or mobile website: how to decide
Decide by how often users come back, which device features you actually need and whether being in the app stores matters. Plus the honest cost of keeping each alive.
App store fees and in-app payment rules in the EU
The stores take a cut of digital sales inside the app, not of everything. Knowing where that line runs decides how you price and which payment path you build.
Getting through App Store and Google Play review
How review works on each store, the rejection reasons we see most, the reviewer notes and demo accounts that prevent them, and how to answer a rejection without losing a week.
Apple and Google developer accounts for companies
Your app should be published under your company, not under a developer's personal account. Here is how to set up both stores properly, from D-U-N-S number to access roles.
Asking for app permissions without scaring users
Most permission denials are caused by timing, not by the permission itself. Ask when the user is about to use the feature, explain why first, and make a no survivable.
Automate or hire?
The question is rarely people or software. It is which tasks need judgement and which need consistency, and what each option really costs over a year.
Too many Shopify apps? An audit that cuts cost and load time
Shopify apps are added one problem at a time and rarely removed. A simple audit finds the overlaps, the built-in replacements and the apps that slow every page.
Avoiding vendor lock-in when buying software
Lock-in is rarely a trap someone sets. It builds up through small choices. Here is how to keep the option to switch, before you need it.
Lead magnets B2B buyers actually want
Nobody wants another gated ebook. B2B buyers exchange their email for something that saves them work today: a calculator, a template, a checklist they will actually use.
Designing a B2B site for a long sales cycle
In B2B, nobody buys on the first visit and nobody buys alone. Design for the researcher, the decision maker and the procurement check, and measure influence rather than form fills.
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