Websites for Cleaning Companies: RUT and Quote Requests
By CodexierPublished 6 min read
A private customer looking for a cleaning company has two questions that decide everything: what will it cost me after RUT, and can I trust these people in my home. A company site wins when it answers both without a phone call, then captures a quote request with the details you need to price it. This guide walks through the RUT explanation, transparent pricing, the quote form, trust signals and local search for a städfirma.
Explaining RUT to private customers
Most customers know RUT exists and few know how it works. Your job on the site is to make it concrete: the customer pays the reduced amount, you claim the rest from Skatteverket, and the deduction is capped per person per year. Say who is eligible in plain terms, that the deduction applies to labour and not to materials, and that the customer needs available deduction room. A short worked example with a typical hourly job does more than a link to Skatteverket.
Transparent pricing or price ranges
Cleaning is a comparison purchase, and the customer has three tabs open. A site with no prices is closed first. You do not need a full tariff; you need enough for the visitor to judge whether you are in their range and to feel that the quote will not surprise them.
| Service | What to show | What drives the final price |
|---|---|---|
| Recurring home cleaning | Hourly rate after RUT and a typical time for common home sizes | Size, frequency, pets, how furnished |
| Move-out cleaning | A from-price per size band, with what is included | Size, condition, extras like balcony or oven |
| Window cleaning | Price per window or per home size | Number of windows, storeys, access |
| Office cleaning | Explain the model: fixed monthly by area and frequency | Area, frequency, restrooms, kitchen |
State both the price before and after RUT wherever it applies. Office cleaning is not RUT-eligible; say so, or business customers will ask.
Quote forms that capture the right details
A quote request you cannot price is a phone call you have to make, often to someone who has already booked elsewhere. The form should collect what your scheduler needs and nothing more. Split it by service so the questions fit, and confirm on screen what happens next and how fast.
- Service type and frequency: one-off, weekly, every other week, monthly.
- Home details: square metres, number of rooms and bathrooms, floor and lift, pets.
- Address and postcode, which also tells you whether the job is inside your area.
- Preferred days and times, and how soon they want to start.
- Contact details and whether they want RUT applied, which changes what you need to invoice.
- A promise on the confirmation screen: we reply within a stated time with a fixed price.
Trust: insurance, staff and reviews
Letting a stranger into your home is the real barrier, and it is why cleaning customers read the about page more than most. Address it directly rather than with a generic values statement.
Insurance and liability
Name your liability insurance and what happens if something breaks. One clear paragraph removes the question that stops many bookings.
Who comes to the home
Employed staff with collective agreement, background checks where you do them, the same cleaner each time, and how keys are handled. Photos of real staff, with their consent.
Reviews you can stand behind
Pull Google reviews onto the site with dates, and ask for a review after the third clean, not the first. Never write your own; the tone is recognisable and the marketing rules on misleading claims apply.
Company facts
Organisation number, F-tax, contact person and address. Fraudulent cleaning offers exist, and visible company details are how honest firms distinguish themselves.
Areas served and local search
Cleaning searches are local and specific: a service plus a place. Google shows the map pack first, so your Google Business Profile must be complete and consistent with the site, and the site needs a page for each area you actually serve. Do not generate fifty near-identical town pages; write a page per real service area with the real travel rules and a real example.
- A service-area page per municipality or district you cover, with travel surcharge rules and the quote form.
- Business Profile with the same name, phone and hours, categories set to cleaning service, and photos of staff and work.
- Reviews requested by SMS after a completed job, replied to by name within days.
- A page per service, because move-out cleaning and window cleaning are separate searches with separate seasons.
When you do not need this: a company that is fully booked through a platform or through word of mouth gains little from a site beyond company facts and a phone number. When you want to take your own bookings instead of paying platform fees, a single focused page with the RUT explanation, prices and the quote form is the right first step; our landing page build does exactly that and is priced on the pricing page. If you want a second opinion on your current site first, book a call.
Frequently asked questions
Should we show the price before or after RUT?
Both, side by side, with the after-RUT price emphasised since that is what the customer pays. Make it clear the deduction depends on the customer's own remaining allowance and applies to labour only, so nobody feels misled at invoice time.
Do we need online booking or is a quote form enough?
For recurring home cleaning a quote form is enough, because the first visit usually needs a conversation about the home. For fixed-price services such as window cleaning, a direct booking with a time slot removes a day of back and forth.
Can we use stock photos of clean homes?
You can, but they do not build trust because visitors recognise them. Photos of your actual staff, vehicles and completed work do the job, and a few honest before-and-after photos with the customer's permission are the strongest content a cleaning site can have.
How do we handle business customers on the same site?
Give them a separate page with their own form and pricing model, and state that RUT does not apply. Mixing the two audiences on one page confuses both.
Want quote requests you can price the same day?
Fifteen minutes: show us how requests reach you now, and we will show what a page with a RUT explanation, price ranges and a proper quote form would change for your company.
Book a free 15-minute call