Rebranding? A Checklist for Your Digital Assets
By CodexierPublished 4 min read
A rebrand is usually planned around the new logo, colours and typeface. Launch day is then spent discovering the old brand everywhere: in a forgotten email template, on the Google Business Profile, in the app store screenshots, on the invoice PDF. Each leftover makes the company look careless. This checklist lists the digital places a brand lives, so you can plan the switch instead of chasing it.
The short version
Email signatures and templates
Email is where old brands survive longest, because templates are spread across many systems. Every tool that sends email on your behalf has its own template.
| Where | What to update |
|---|---|
| Staff signatures | A central signature template in Microsoft 365 or Google Workspace, not individual copies |
| Newsletter tool | Header, footer, colours and saved templates |
| Transactional email | Order confirmations, password resets, receipts from your webshop or SaaS |
| CRM and helpdesk | Sales sequences, ticket replies, meeting invites |
| Automations | Any email sent from Zapier, Make or custom code |
Apps, stores and listings
If you have a mobile app, a new icon and name require a new build submitted through App Store and Google Play review, along with new screenshots and store text. Plan for review time. Beyond your own channels, your brand lives in directories, marketplaces and partner sites. Swedish directories such as Hitta, Eniro and Allabolag, industry listings, review sites and partner pages all show your old logo until someone updates them.
App stores
Icon, name, screenshots, preview video, description and developer name if it changed.
Directories
Google Business Profile, Bing Places, Apple Business Connect and Swedish business directories.
Partners
Logos on partner, supplier and customer websites, and in marketplaces where you sell.
Documents, invoices and forms
- Invoice templates in Fortnox, Visma or your billing system.
- Quote and contract templates, including e-signature services.
- Presentation and document templates in PowerPoint, Word or Google.
- Web forms, booking pages and payment pages hosted by third parties.
- Receipts from Stripe, Klarna or other payment providers.
If the company name changes, not just the look, update the registration with Bolagsverket first, then inform Skatteverket, the bank and payment providers. Invoices must show the correct registered name, and a name mismatch can stop payouts.
Redirects and brand search
If the domain changes, set up 301 redirects from every old URL to its new equivalent, not just to the new homepage, and keep them for years. Update Google Search Console with the change of address, keep the old domain registered, and update links you control. Expect people to search for the old name for a long time; mention it on the about page so the connection is clear.
The cheapest rebrands are the ones built on a design system, where changing a token updates every component. When you do not need us: if the rebrand is a logo refresh on a small site, this checklist and a careful afternoon may be all it takes. For larger products or several platforms, book a free call and we will help you plan the switch.
Frequently asked questions
How long before launch should we start the digital switch?
Start the inventory at least a month before, and prepare all assets in advance so launch day is mostly publishing. App store updates need extra time for review.
Should we switch everything on one day?
Your own website, email and social profiles, yes. Third-party listings and documents can follow over a few weeks, as long as you track them in the inventory.
Do we need to register the new brand as a trademark?
If the name or logo is important to the business, consider registering it with PRV or as an EU trademark. Check before launch that no one else holds a conflicting mark.
What if the old brand keeps appearing in Google?
Search results and cached images update over time. Request re-crawling in Search Console, re-scrape social previews, and update listings you control. Redirects handle the rest.
Planning a rebrand?
Tell us which platforms you run. In fifteen minutes we will help you map the switch and what can be automated.
Book a free 15-minute call