What Does a Landing Page Cost?
By CodexierPublished 6 min read
Quotes for a landing page range from a few hundred kronor on a template marketplace to sums that look like a small website. The spread is not dishonesty; it is that people are pricing different amounts of work under the same name. This guide splits the price into its parts so you can see what a low number leaves out, and gives our own packages as a fixed reference.
The four parts of a landing page price
| Part | What it involves | What happens if it is skipped |
|---|---|---|
| Copy | Headline matched to the ad, offer, objections, proof, call to action | A page that looks fine and says nothing; the usual reason a page does not convert |
| Design | Layout, hierarchy, imagery, mobile first, consistent with your brand | Low trust; visitors judge credibility in seconds |
| Build | Fast, accessible page, form or booking, consent banner, hosting | Slow pages, broken forms, cookie problems |
| Tracking | Analytics, conversion events, ad platform tags, consent mode | You cannot tell what worked, so you cannot improve it |
What changes the scope
Two landing pages with the same number of sections can differ several times in cost. These are the factors that move the price, roughly in order of impact:
- Whether the offer and audience are decided. Workshop time to define them is real work and gets billed somewhere.
- Copy: written by you, edited by us, or written from interviews. Each step up adds hours and usually results.
- Proof material: existing case studies and photos, or a need to produce them.
- Integrations: a simple form, or a booking calendar, CRM push, payment or a lead-routing rule.
- Variants: one page, or a version per audience or per ad group for A/B testing.
- Languages: Swedish only, or Swedish and English with separate tracking.
Before you ask for quotes, decide these six points and write them down. Agencies price uncertainty by adding margin; you remove the margin by removing the uncertainty.
Copy and tracking: the usual gaps
When a landing page quote is surprisingly low, these are almost always what is missing. Copy is left to the client, which means the page launches with placeholder text or a paragraph written the night before. Tracking is left out because it is invisible to the buyer, which means the first month of ad spend produces no usable data.
- Ask: who writes the headline, and will they read the ad it has to match?
- Ask: which events will be tracked, and will you see them in Google Ads or Meta as conversions, not just as page views?
- Ask: is the consent banner configured so tracking is lawful in Sweden and still records what it may?
- Ask: will the form submissions reach a place someone checks, with a confirmation that the lead saw?
A page without tracking is not cheaper; it is a page whose results you will never know. The setup itself is covered in our tracking and analytics service, and it is included in every landing page package we sell.
Our published packages as a reference
We publish fixed prices so you have a benchmark that does not move when you ask. All prices are in SEK, excluding VAT, with the delivery window stated before you order.
| Package | Price | Built for |
|---|---|---|
| Starter | 6,990 kr | One offer, one audience, copy editing, form or booking, tracking and consent |
| Growth | 9,990 kr | More sections and proof, integration with your CRM or calendar, two variants for testing |
| Scale | 16,990 kr | Several audiences or languages, campaign-specific versions, richer integrations and a review round after the first data |
Full details per package on the landing page service page; the whole catalog is on the pricing page. Ad spend, stock imagery and third-party tool subscriptions are not included.
Use the table as a sanity check on other quotes: if a competitor's price is far below Starter, ask which of the four parts they have left out. If it is far above Scale, ask what you are getting that a campaign page needs.
When a template is enough
You do not need to buy a landing page from us, or anyone, in these cases: you have written copy you have tested in emails or sales calls, you have real photos and proof, you are comfortable in a page builder, and your campaign budget is small enough that an hour of your own time is the right investment. A template with a form and a basic analytics setup will serve, and you can upgrade when the campaign proves itself.
Buy the page when the campaign budget is large relative to the build cost, when the offer is still being defined, or when the page must plug into systems you cannot configure yourself. And if what you really need is search visibility rather than a campaign page, read landing page or full website first, then book a short call and we will point you at the smaller purchase.
Frequently asked questions
Why do landing page quotes vary so much?
Because they cover different work. One quote is for assembling a page from your material; another includes writing the copy, producing the design, integrating a booking system and setting up conversion tracking. Ask every supplier to list the four parts, copy, design, build and tracking, and what is included in each.
Is copywriting included in a landing page price?
Often not, and it is the part most likely to decide whether the page works. Our packages include editing your draft or writing from a short interview. If a supplier expects finished copy from you, budget the time to write it properly or the page will launch half done.
How long does a landing page take to build?
With the offer decided and material in hand, a single page is typically a matter of days rather than weeks. The delivery window for each of our packages is stated on the service page before you order. What extends it is almost always waiting for copy approval or photos.
Want a fixed price for your page before the campaign starts?
Describe the offer and where the traffic will come from in a fifteen-minute call. We will tell you which package fits, or whether a template will do the job.
Book a free 15-minute call